Also referred to as a Signature CSR Program. A ‘Signature Program’ is a highly-promoted, CSR program that best represents a company’s commitment to social responsibility. Signature programs often focus on the intersection of the company brand with its commitment to its community, environment and stakeholders. For global companies, these programs may be global in their reach, or country specific, depending on the goals and objectives of the business. A signature program is often promoted via a cause marketing campaign.
As an example of a Signature Program, many aerospace and technology companies such as Lockheed Martin, The Aerospace Corporation and Qualcomm support STEM programs.