Matching Gifts are a staple of many workplace giving and Corporate Social Responsibility strategies. As the name suggests, Matching Gifts refers to the practice of an employer matching an employee donation to a charity. The percentage of the match amount varies from one company to the next, but the benefits are clear. A company usually sets a match cap on annual matching activity in order to better manage its charitable giving budget.
Originally, these programs were created as an employee benefit and supported higher education institutions. But those early standards have fallen by the wayside, and gift matching is used regularly to both incentivize more giving while rewarding employees for their generosity. According to Double the Donation, 65% of all Fortune 500 companies offer this program, while 84% of donors indicate they are more likely to give when the match incentive is offered.