Dollar Buy

By | 2018-03-02T20:11:22+00:00 March 1st, 2018|

Dollar buyThe ‘Dollar Buy’ is an effective fundraising strategy by which the charity communicates to the potential donor how much service can be delivered for a donation of $X, or $X per week.

Organizations like United Way and Feed the Children have used this strategy for decades to help donors understand the impact of their donation.