Small Business

Small and mid-sized businesses have just as much to gain from CSR program investments as large, Fortune 500 enterprises. CSR investments enhance company reputations and brands, while also improving employee retention and increasing everyone’s quality of life.

Add to that, small businesses are the proven number one source of job creation in this country. Whether supporting Little League through team sponsorships, sending an employee team to clean up a park, or reducing carbon footprints by offering work-from-home policies, SMALL businesses can make a BIG difference in our communities.

30 01, 2019

Gillette Got it Wrong – Plus Two More 2019 CSR Trends NOT to Follow

By |2019-01-30T17:29:13+00:00January 30th, 2019|

Two weeks ago, Gillette launched a new advertising campaign and in the process made its brand the centerpiece of controversy. Maybe that was the intended consequence - to generate conversation about a brand that has been struggling to regain lost marketshare. But if that is the goal, does Gillette really want to create controversy from [...]

18 12, 2018

A Christmas Wish for CSR 2019

By |2018-12-19T19:11:06+00:00December 18th, 2018|

Soon blogs across all industries will be awash with predictions of trends for 2019. As I reflected on one year coming to a close and prepare for the new, I decided not to predict a trend. Predictions for a new year, after all, are totally dependent on market forces to sort out over the next [...]

2 01, 2018

Data is a Service: the ONE Service You Absolutely Need for 2018

By |2018-01-02T17:11:33+00:00January 2nd, 2018|

Data continues to get a lot of attention these days. Data is "the currency of the 21st century", "the new oil”, the one asset without which organizations cannot survive. CSR Matters agrees with those assessments, but we would encourage our CSR colleagues to think one step further: Data is also the one service your corporate [...]

13 12, 2017

Why Small Businesses Need CSR

By |2017-12-13T16:03:16+00:00December 13th, 2017|

Small businesses need CSR! Are you eager to improve your fortunes? Do you seek to expand market share, attract bright new recruits, or lure investors?  Would you like to do all of that AND bring hope to others? (If the answer is "Yes!", then keep reading) So why aren't you investing in a Corporate Social Responsibility [...]