CSR Investment

Your company’s CSR investment is what we at CSR Matters refer to as “the perfect trifecta”. That’s because CSR investments impact three of the most important components of your business: your employees, your customers and your brand.

Employee engagement is critical to finding and retaining top talent. Your customers want to buy from companies that care and make a difference. And your brand – your company reputation – is everything.

Translation: Your company’s CSR investment is more important than ever. We can help with that.

28 03, 2018

Don’t Let Your CSR Program Lifecycle Turn into a Death Spiral

By |2018-03-29T17:43:46+00:00March 28th, 2018|

Good CSR programs - successful CSR programs - require evaluation. There's no avoiding it. Like any other aspect of your business, there is a process for managing the work and achieving success ... a lifecycle. And the CSR program lifecycle isn't complicated: just plan, execute and EVALUATE. Then repeat. Why do I capitalize "evaluate"? Because [...]

9 03, 2018

Why CSR Software is Not Just CSR Software – and What We Can Do About It

By |2018-03-12T21:33:42+00:00March 9th, 2018|

Last month, I wrote that The CSR SaaS industry is Growing Up, and what this means for both customers of and providers to the CSR market. Now I have a companion post of sorts. I want to talk to you about why the CSR software industry doesn't look and feel like a typical, more familiar B2B [...]

13 12, 2017

Why Small Businesses Need CSR

By |2017-12-13T16:03:16+00:00December 13th, 2017|

Small businesses need CSR! Are you eager to improve your fortunes? Do you seek to expand market share, attract bright new recruits, or lure investors?  Would you like to do all of that AND bring hope to others? (If the answer is "Yes!", then keep reading) So why aren't you investing in a Corporate Social Responsibility [...]

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