The American Red Cross prevents and alleviates human suffering resulting from emergencies. Headquartered in Washington, D.C. and one of the largest charities in the world, the Red Cross depends upon the generosity of both individuals and corporate partners to deliver needed services.
Workplace Giving is an important piece of the Red Cross’s overall fundraising strategy. As companies continue to evolve their Workplace Giving (or Corporate Social Responsibility / CSR) goals and objectives, keeping on top of a changing market is a constant challenge. The Red Cross wanted an independent voice to help them assess their current – as well as develop new – Workplace Giving strategies.
BECOMING A MEMBER OF THE TEAM
We began by joining the Red Cross Workplace Giving team with a six month engagement. As a member of their team, but on a part-time basis, we were able to take on several important responsibilities that included: (a) peer comparisons with the Workplace Giving efforts at other leading nonprofits, (b) surveys of corporate CSR professionals, (c) provide data-driven analysis of current industry trends, and (c) contribute to the development of an updated Workplace Giving Strategy.
The engagement ended up lasting more than a year, and we scaled the effort to meet changing requirements as we work with the Red Cross team.