Assurant is a global provider of risk management and insurance products. Headquartered in New York, Assurant is #361 on the Fortune 500 list and has more than 14,000 employees. Recent strategic business changes made it a perfect time to turn to outside expertise in order to develop a fresh, integrated Corporate Social Responsibility (CSR) Strategy.
Assurant needed a new CSR Strategy that would be aligned across all of Assurant’s business lines, both in the US and global. Additionally, they wanted to make sure that they did not lose sight of the engagement interests of key stakeholder groups, including employees, company leadership and communities.
THE CSR STRATEGIC ASSESSMENT
We began with an assessment of existing CSR program objectives and guidelines vis-a-vis recent corporate strategic decisions. This enabled us to identify opportunities to realign and/or replace Assurant’s core CSR programs.
Next, we conducted a peer benchmark study to determine how Assurant’s contributions and program guidelines compared with other leaders in the industry. This helped us recommend opportunities to expand certain programs and adjust budgets accordingly.