About Us

/About Us
About Us2018-05-30T15:28:45+00:00

Welcome to CSR Matters

Every company has a ‘corporate conscience’ that is embedded – positively or negatively – into its brand. With 85% of today’s consumers having a more positive image of a socially responsible company, there is no time like the present to enhance your CSR brand!

It takes a lot of experience, hard work, and discipline to translate that corporate conscience into actionable programs that deliver measurable results that will, in turn, impact both our communities AND your brand. CSR Matters is ready to help you make that happen!

Our approach

Our approach starts with being experienced and thorough. CSR Matters is made up of a team of experienced practitioners with a passion for enabling corporate programs and initiatives to drive social good. We can help you raise the bar on your CSR programs. We dig into the data, assess outcomes, perform gap analysis, and conduct original research. A CSR Matters principal is assigned to every engagement, large or small.

By the way, do you realize just how many stakeholders there are in CSR activities? Companies, employees, leadership, charities, communities, investors, service vendors, governments, etc. Wouldn’t you like to have experts on your side, putting your interests first?! Our mission is to help your company build programs with purpose and engage employees in order to increase the value of your assets (employees, brand, etc.) while producing a positive impact on the communities in which all of us live and work.

What about charities and other stakeholders?

Corporate Social Responsibility is not just a “marketing play”. We do this work because we want healthier communities, happier kids, cleaner environments, brighter futures. CSR Matters works with the full spectrum of stakeholders. Our clients include charities wanting to incorporate CSR into their fundraising strategies, service vendors revising market strategies, and even boards seeking a better understanding of the market.

We invite you to learn more about CSR Matters by previewing our services for companies and for nonprofits, reading our profiles (below), and following our blogs.

Our Team

Principal, Co-Founder

Steve Greenhalgh

Steve Greenhalgh CSR Matters Principal

Steve is a seasoned consultant whose work has spanned the corporate and nonprofit sectors for more than two decades. With experience that includes CSR leadership, ownership and consulting, Steve brings a unique perspective on integrated CSR and employee engagement strategies. Consulting engagements have served both the corporate and nonprofit markets, with projects addressing: corporate – nonprofit partnerships, employee engagement programs, program assessment, benchmarking and research, strategy development and implementation, and marketing and communications. Steve is also a leading researcher and specialist on trends and best practices in employee engagement programs.

As a Partner and Co-Founder of CSR Matters, Steve and his team help companies create programs with purpose. CSR Matters brings deep experience in the corporate social responsibility (CSR) industry and provides services focusing on program assessment, developing global programs, and signature campaigns.

Steve’s career includes several leadership positions with both leading corporate and nonprofit organizations. He served as Managing Director, CSR Strategy for Good Done Great, a leading technology provider that also provided strategic consulting services for corporate philanthropic programs. Steve was also an investor in and executive with AmeriGives – the original out-sourced partner to Fortune 500 companies and their CSR and employee engagement programs.

Steve began his career working for United Way having spent 12 years at both the local and national level. He served as Vice President of Corporate Relations for United Way of America. In that capacity, he worked with more than 400 national corporations to develop and implement their national employee solicitation programs.

He is a graduate of Brigham Young University with a BA degree in Communications and Public Relations and lives with his wife and three daughters in Centreville, Virginia.

A recent list of corporations, nonprofits and other clients with whom Steve has worked would include:

Debbie has devoted her corporate career to “all things” CSR. Her journey has included serving as Director of Global Community Affairs at a Fortune company and leading Client Services for two CSR software providers. Debbie brings her considerable experience with corporate CSR programs and large scale  engagement projects to CSR Matters as a Principal.

As Debbie puts it: “I was head of CSR before ‘Corporate Social Responsibility’ was a thing.” In her 19 year career with EDS, Debbie managed global events ranging from the JASON Project to the EDS corporate presence at the Olympics. Leading EDS’ Global CSR team, and working in concert with Gary Carr while at KindMark (now a CSR Matters Principal as well), Debbie launched the very first global United Way campaign for EDS’s more than 100,000 employees worldwide in 2003.

Under Debbie’s leadership, EDS received the Points of Light Award of Excellence in Corporate Community Service. She also served as a founding member of the “Business Strengthening America” task force, a corporate campaign for civic engagement and service sponsored by the George W. Bush White House administration.

First with AmeriGives, then Good Done Great, Debbie led Client Service teams for two growth companies in the CSR software space. When GDG was acquired by leading competitor YourCause, with her strong corporate background, Debbie was instrumental in transition management and operational consolidation of the two companies.

Debbie has served as a Board Member of several nonprofit organizations, including the U.S. Congressional Award for Youth, the JASON Foundation for Education, and Young Audiences of North Texas. She was a volunteer with United Way of Metro Dallas for a number of years, working with funds allocation.

Debbie holds an M.A. in Organizational Communication from Baylor University and a B.A. in Communication and Public Relations from William Jewell College. She resides in Frisco, TX, and loves to travel!


Debbie Snyder

Debbie Snyder CSR Matters Principal
Principal, Co-founder

Gary Carr

Gary has more than 25 years of experience in the financial services, software, and nonprofit industries. Leadership has included CEO and CFO positions at several companies, while he has been an investor, owner, founder or co-founder of multiple businesses and one nonprofit.

Much of Gary’s career has focused on the Corporate Social Responsibility (CSR) space. Over the past several years, he acquired and re-launched  AmeriGives (a leading CSR brand for over 30 years), then merged with Good Done Great in order to consolidate technology platforms and completely innovate charitable giving disbursement processes. As CFO at GDG, Gary was instrumental in acquiring WPG Solutions, incubating DonateWell to become one of the largest Donor Advised Funds in the country serving the CSR market, and finally negotiating the GDG acquisition by YourCause.

Co-founding CSR Matters with Steve, Gary brings his breadth of financial, software, and charitable giving experiences to the broadest possible market. Areas of interest include:

  • Opening up new giving markets,
  • Next steps in CSR strategic thinking,
  • Exploring the untold stories in CSR, such as the crossroads of faith and CSR,
  • Technology innovation, and
  • Gift disbursement, fiscal controls and accountability.

You can follow these interests via the CSR Matters blog, among other things. Here’s a favorite post of Gary’s.

Gary’s experience also includes launching software consulting companies Third Sector Labs and Carr Systems, where energies were focused on data management and re-engineering SaaS platforms.  Prior to that, he spent three years with KindMark, an early SaaS CSR platform provider that launched the first ever global United Way Campaign in partnership with EDS. Gary began his work at KindMark as their head of sales, was promoted to President, and helped negotiate the company’s acquisition by Kintera. Prior to KindMark, Gary worked for United Way of the National Capital Area, where he was responsible for developing the first scalable online giving solution in the United Way system.  Gary’s early career began with nine years at Bank of America and its predecessor banks.

The nonprofit mentioned above is the Cerebral Palsy Ability Center, which helps children with motor disabilities develop their full potential through Conductive Education. Gary has served on several local and charitable boards.

Gary was privileged to be a torch bearer for the 1996 Olympic Games. He is a graduate of the University of Virginia with a BA degree in History, and graduate studies in Government and International Affairs. He lives with his wife and children in Centreville, Virginia.

Luda is an accomplished consultant with nearly twenty years’ experience serving clients in private, public and nonprofit sectors. Her CSR expertise includes strategic corporate philanthropy, program evaluation, benchmarking and signature program development. She has a strong background in international social research that took her on assignments to Africa, Asia, Central America and Eastern Europe.

Most recently as a Senior Research Manage with Global Impact, she provided customized consulting services to more than twenty U.S. and European corporations. The topics included corporate social investment strategy, philanthropic benchmarking, employee engagement, international program design and nonprofit partner selection. Among major clients were Abbott, Allstate, AMD, Ameriprise, Baxter International, Caterpillar, DuPont Pioneer, Grainger, Monsanto, Novartis and Stryker. In addition, Luda led the creation of several research publications on the topics of corporate social investments and international philanthropy.

Prior to joining Global Impact, Luda was a Project Manager at InterMedia, a global research consultancy. She managed public opinion and media studies in more than fifteen countries of Eurasia and Europe to inform strategy for two U.S. Broadcasters – Radio Free Europe/Radio Liberty and Voice of America. Luda’s research helped international broadcasters to better understand the needs of audiences in difficult to access regions of Central Asia and breakaway territories of South Osetia and Transnistria.

Earlier in her career, Luda conducted brand tracking research for Papa John’s and worked on international development projects with the U.S. Agency for International Development and U.S. Department of State.

Luda holds an M.P.A. in policy analysis from Indiana University and a B.A. in English from Kyiv State Linguistic University. She is fluent in Ukrainian and Russian. In her free time, she enjoys baking and spending time with her husband and two kids.

Director of Research

Luda Andriyevska

What Our Clients and Colleagues Say

Breadth of Experience Rarely Found

I have worked with Gary in a number of capacities over the years. He has always been a strong partner, an innovative leader, and a strategic thinker. His service to the client is always first rate, and effectiveness of fund usage is always a focus of the engagement.

Gary’s breadth of skills and experiences across the CSR industry is rarely found. The knowledge he brings to any relationship and his deep passion for the work makes him an invaluable member of any CSR effort. Gary truly believes that CSR makes the world a better place.

It is important to have the talent and knowledge to make a difference, but energy and passion are what get us to the finish line. Gary takes great pride in helping clients get exactly what they have envisioned and reach a successful finish line.

Lou Nistler
Executive Director and CEO, Combined Federal Campaign, National Capital Area; Retired

Knowledge, experience and expertise

Steve has deep knowledge, experience and expertise in corporate responsibility, workplace giving, and employee engagement. He offers a dynamic range of skills from strategy development to research on issues and trends to program execution.

Steve is an exceptional resource for any company seeking to develop state-of-the-art corporate responsibility programs and initiatives.  



Lynne Filderman
Strategic Partnership and Social Responsibility

Strategic CSR program review

At Good Done Great, Fortune 500 corporations are our life – and maximizing their benefits from our CSR SaaS platform is our business. It wasn’t until Steve created an on-boarding program that took a strategic look at what our client was trying to accomplish with their CSR program that we were able to start realizing our goals.

Steve’s analysis was essential to ensure the product was implemented in a way that not only produced great experiences for users, but also allowed the company to launch new, successful programs. Leading the GDG consulting practice, Steve also created a strategic CSR program review that analyzed and measured the success of the corporations employee engagement programs, producing actionable metrics and recommendations to improve the programs.

David Barach, CEO
Good Done Great

Reach Out!

Drop us a note to discuss your company's CSR potential.