We Help You Make Sense of

Corporate Social Responsibility

Corporate Social Responsibility  – or CSR – is more than just a buzz word. Companies must practice it. Charities want to benefit from it. Consumers want to believe in it (or they won’t buy your products). And – increasingly – investors want to measure it.

Big goals and many stakeholders means that social responsibility is a cornerstone to corporate AND community success. It is in the DNA of corporate brands, whether you realize it or not. Companies that have a conscience will outperform those that don’t. Charities that strengthen corporate relationships will outperform those that don’t. And both consumers and investors are demanding performance.

So ask yourself this: “How does my company or organization harness the power of CSR?”

This is where we come in. We are CSR experts … practitioners with a long track record of creating, implementing, refining, measuring, auditing and reporting on CSR strategies and programs for companies, charities, service providers, government organizations, and more. For example, we can help you with:

  • Assessing the CSR market, trends and events

  • Employee engagement programs and participation

  • Evaluating CSR software options and measuring CSR program success

  • Developing fundraising strategies that include CSR 

  • Creating ‘Signature Programs’ that encourage collaboration among all CSR stakeholders

and much more!

So remember: CSR work does not stop at the corporate door step. Corporate Social Responsibility activities impact many other stakeholders. That is why we work with leading nonprofits, CSR software vendors, corporate boards, trade associations and media organizations … all of whom share a common mission:

Working together to meet the needs of neighbors and communities, in partnership with the many stakeholders willing to pitch in and get the work done.

Got a CSR question? Then please drop us a note for a free consultation … because CSR matters!

Our approach

Breadth of Experience

Rarely Found

I have worked with Gary Carr and the CSR Matters team in a number of capacities over the years. They are strong partners, innovative leaders, and strategic thinkers. Service to the client is always first rate. The team’s breadth of skills and experiences across the CSR industry are rarely found. The passion for the work makes CSR Matters an invaluable member of any CSR effort. They truly believe in the capacity of CSR to make the world a better place.

— Lou Nistler, Executive Director (retired), Combined Federal Campaign, National Capital Area

Why Choose CSR Matters?


We’ve been at this for more than 25 years. We have been part of an industry that has grown from a series of scattered initiatives like United Way campaigns, community grants and cause marketing into the consolidated “conscience” of every company that wants to matter. This experience helps us see past the fads and create programs that will meet the needs of our communities, companies and employees alike.


Corporate Social Responsibility can be as dynamic and complex as the companies it serves. From program assessment to technology vendor evaluations, from employee engagement strategies to B-corp reporting and corporate governance, you need someone who understands and can manage all of the moving pieces.


Whether you’re revamping an existing program or starting from scratch, our approach is built around your corporate personality to deliver results for you and the communities you support.


We’ve seen Corporate Social Responsibility programs work wonders for their owners. If you’re ready to create your own CSR program (or improve what you’ve got), we can help.

A Selection of Our Services

Program Evaluations

Building a Solution that Meets YOUR Needs

CSR matters - for your community and your brand

CSR Programs to evaluate include:

• Annual workplace giving campaign

Cause campaign                           Matching gifts

• Corporate grants                         • Peer-to-peer giving

• Disaster relief                              • Signature program

• Dollars for doers                          Special events

• Employee engagement              • Volunteer and team grants

• In-kind giving                              • Volunteering

• Loyalty/rewards giving               Year-round giving

Are your CSR programs delivering the results that you envisioned … and that your CEO expects? If not, don’t worry – we can help. It’s what we do – we are CSR experts. And we understand the challenge of connecting the dots – or finding the gaps – between your Corporate Conscience and the measured outcomes that both improve the communities around you and deliver value to your brand.

From program assessments and planning to employee engagement strategies and sustainability initiatives, we’ve got a proven track record for breathing new life into underperforming, even dying, CSR programs. And our Program Evaluation service is a great place to start. With engagements as low as $3,000 for single program evaluation, we can size the work to meet your needs. Service activities and deliverables will be presented in our proprietary Program Evaluation Scorecard, and will include:

  1. Self-assessment questionnaire to baseline performance expectations
  2. Program audit to identify and measure outcomes against goals
  3. Leadership involvement assessment
  4. Benchmarking against peers
  5. Observations, conclusions and recommended next steps

To learn more about a Program Evaluation, see our services page For Companies or just give us a shout.

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CSR Strategic Assessments

From Corporate Conscience to Brand Impact

Every company has a conscience, but not every company knows how to turn that ‘corporate conscience’ into the programs with purpose that will produce the measurable results you need. That’s where we come in. It’s what we do. We are CSR experts. And CSR Strategic Assessments are a specialty of ours.

Ask yourself this: What is the purpose – the mission – behind your company’s Corporate Social Responsibility investment? Is it:

  • Doing good for your community?
  • To help talent recruitment and retention?
  • Establishing a corporate culture that includes ethical and socially responsible behavior?
  • To provide a competitive edge to the sales and marketing teams?
  • Raising brand awareness among consumers?
  • Some combination of these, or all of the above?

Today’s successful companies understand that their CSR investment impacts all of the above.

Our principals have more than 50 years of industry experience in every possible aspect of Corporate Social Responsibility. That is the sort of background required to lead your team through our proprietary 10-point CSR Strategic Assessment, from (a) company values to (b) goals and objectives to (c) the actionable programs you desire … all while incorporating the necessary services, technologies and reporting into your overall CSR strategy.

To learn more about a CSR Strategic Assessment, see our services page For Companies or just give us a shout.

Recalibrating CSR Strategies
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Creating Signature Programs

Defining Your CSR Brand for a New Generation

Yes, CSR really does matter – to customers, shareholders, your employees, the communities in which you work. People want to buy from, work for, and support companies with a conscience, companies that give back. Which is why you need to build a signature program of your own.

This is our speciality, what we do best. We’ll take your key stakeholders through a thorough evaluation to identify the needs and develop solutions that will help define your brand for a generation. We have experience with both domestic and international programs. We can put to work our relationships with key nonprofit players to help you refine your needs, establish new partnerships or strengthen existing ones. Services include:

  • Key stakeholder interviews (including development of the interview if necessary)
  • Develop business requirements from those stakeholder interviews
  • Address cross-discipline impact throughout company (e.g. Marketing, Corporate Communications, HR, etc.)
  • Present innovative options
  • Evaluate options and develop phased approach to implementation
  • Define targets for evaluation post-implementation, feed-back loops, and tactical adjustments
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Vendor Selection

Because “We” Can Do More Than “I”

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Every great organization requires teamwork to succeed. Sometimes you have all the required expertise in-house, and sometimes you need a little help. CSR Matters can be a difference maker on your CSR team.

Corporate CSR professionals look to CSR Matters when it is time to find a CSR software provider. Who are the active vendors in the marketplace? Do we need enterprise-level or mid-market software capacity? What is the right fit for your corporate culture?

Nonprofit fundraising professionals also look to us when it comes to workplace giving and public sector campaign vendor selection. Public sector and federated campaigns in particular are a niche industry. Who are the players? What are their strengths? How do our fundraising needs stand up against the services offered?

CSR Matters brings experience and stability to the vendor selection process. We can work closely with procurement departments as an SME, or we can run the entire process for you.

Our vendor selection engagements typically include:

  • Surveying stakeholders to assess needs and opportunities
  • Assessing past performance and evaluating incumbents
  • Designing RFP, response and scoring documents
  • Facilitating meetings, decisions and even post-selection implementations
Research & Reporting

Expert Analysis on CSR Data, Trends and Impact

Every CSR department needs some analytical help from time to time. Whether you want to understand your own programs better, compare yourself to your peers, or dig into a new CSR market, geography or problem, solutions start with data gathering and analysis. Understanding and review of peer data, analysis of CSR program performance, stakeholder surveys, original investigation. We’ve performed this work for a wide variety of brands over the years.

Our work, however, doesn’t stop there. Telling the story is as important as analyzing the data.

CSR Matters can help you design and create reports meeting a variety of needs:

  • Program Evaluations for C-suite review
  • CSR Reports for public consumption
  • B-corp Reporting for compliance and corporate governance

Interested? We’ll need to conduct some scoping and can get you a proposal in as little as 48 hours.

CSR Reporting
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Our Recent Posts

1012, 2020

A CSR Software Update for 2021

By |December 10th, 2020|

Wow. It's been two and half years since I first wrote a post titled "The CSR SaaS Industry is Growing Up". In that post, I focused on events such as capital infusion and business consolidation that demonstrate maturity in a niche software sector. I'm long overdue for a CSR software update. A lot has been happening. The good news: the industry [...]

1009, 2020

From Fundraising To Fund-catching – How did we get here, and what do we do?

By |September 10th, 2020|

I must admit, I had not heard the term "fund-catching" until we were talking with a friend at a leading nonprofit about their challenges working with fundraising data from CSR and other online giving platforms. She said: When it comes to CSR and workplace giving, we feel like we are no longer fundraising, just fund-catching. And a light bulb went off [...]

3008, 2019

Workplace Giving Innovation Points to a Bright Future

By |August 30th, 2019|

"Workplace giving innovation" is a three-word phrase that we do not use often enough in our industry. That is changing. News of workplace giving innovation keeps popping up this summer. So rather than wait for an end-of-year "trends wrap up" blog post, I thought I should share the good news now. With fall just around the corner, the usual workplace giving [...]

1804, 2019

Charitable Giving, CSR and Small Business: The Fix is In

By |April 18th, 2019|

Charitable giving, CSR and small business have been disconnected for too long. And that means that 90 million working Americans lack access to charitable giving, volunteering and other programs created to promote Corporate Social Responsibility (CSR). It is time to fix this. As an industry, we have the knowledge, experience and technology to make this happen. And we continue to innovate. [...]

2502, 2019

Blackbaud Buys YourCause: What’s next for CSR SaaS?

By |February 25th, 2019|

CSR SaaS just took another big leap forward as an industry. I hope you took note, because a lot is happening within CSR that is going to impact all of us for the next ten years. The industry continues to grow up. And the story keeps getting better. CSR SaaS has been a niche industry for a long time. Maturity has [...]

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We’ve come a long way with our CSR program, thanks to CSR Matters. – John Smith, ACME Inc.

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Ready to create a Corporate Social Responsibility that pays real dividends – to your support communities and your own business? Contact us today.

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